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The Language of Assertiveness

The following are suggestions regarding the language of assertiveness.

  • "I" statements:
       I think...
       I feel...
       I want...
  • Statements of Personal Reference and Personal Meaning:
       "This is the way I see it"
       "In my opinion..."
       "This is how I feel"
       "This is what it means to me"
  • Statements of Request:
       "I" want...
       "I" need...
  • Statements offering compromise:
       "I" would like this...
       What would you like?
       "I" think...What do you think?
       "What would be an acceptable compromise?"
       "Can we work this out--What time is agreeable to you?"
  • Asking for time:
       "I'd like to discuss this in an hour"
       Taking time to think, know what you want to be different,
       thinking of compromise, etc.
  • Asking for clarification--instead of ASSUMING.
  • AVOID demanding and blaming statements:
       You make me...
       You think...
       You should/shouldn't...
       It's your fault...
       Don't you think...
       If only you would...

Specific Verbal Skills


  • "I" think statements
  • Broken record--repeating what you want, persistence
  • Acknowledge what other is saying, then repeat your view, opinion, need, etc.
  • Provide feedback--respond to what other person is saying

Language Formula


  • I feel--state your feeling
  • When (describe behavior)
  • Because (concrete effect or consequence on your situation)
  • I'd prefer (offer compromise)

Copyright - Counseling Services, State University of New York at Buffalo

Counseling Services
120 Richmond Quad
University at Buffalo
Buffalo, NY 14261-0053
Tel: (716) 645-2720
Fax: (716) 645-2175
Director: Sharon Mitchell
E-Mail:

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Last Modified: Tuesday, 15-Apr-2008 11:35:43 EDT