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University Life & Services




Many college students find it difficult to express their feelings honestly and openly because they lack assertiveness. This can become a problem when building a relationship, going out in the career world or communicating with friends, family members, and co-workers.

What is Assertiveness?

Assertiveness is the ability to express your feelings, opinions, beliefs, and needs directly, openly and honestly, while not violating the personal rights of others. Assertiveness does not in any way means being aggressive. Aggressive behavior is self enhancing at the expense of others. It does not take other individual's rights into consideration.

What Assertiveness is Not

Many students seem to confuse assertive behavior with aggression. Aggression is self-enhancing behavior at the expense of others. Your classmates', friends' and associates' feelings are ignored, violated and not taken into consideration when interacting with them. Furthermore, as a result of aggressive behavior, they feel hurt, humiliated, angry, and revengeful.

What Will Assertiveness Do for You?

How to Develop Assertive Skills

Help! Where to find it.

Counseling Services (645-2720)
120 Richmond Quad
Ellicott Complex

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Counseling Services | 120 Richmond Quad | University at Buffalo | Buffalo, NY 14261-0053 | Tel: (716) 645-2720 or 829-5800 | Fax: (716) 645-2175 | Director: Sharon Mitchell | E-Mail: